zenpageA therapist's website: what it should contain to be found and chosen
Introduction, approach, rates, reviews, booking, local SEO: the essential pages and elements of a therapist's or wellness practitioner's website.
Most clients discover a therapist on Google or through a recommendation, then visit their website before booking. In a few seconds, they try to answer three questions: can this person help me, do I feel confident, and how do I book? A good website answers these three questions effortlessly.
A home page that says clearly what you do
The main headline should name your practice and your city: "Sophrologist in Mulhouse" says more than a poetic slogan. Just below, a sentence on the people you support (stress, sleep, grief, chronic pain) and a booking button visible without scrolling.
Your approach, explained simply
Many clients don't know exactly what naturopathy, hypnosis or kinesiology is. Explain your method in simple words, without jargon, and describe how a session unfolds: duration, what happens, what the person may feel. This is often what moves someone from curiosity to booking an appointment.
Describe what you offer and for whom, without promising a cure. It is fairer to your clients and it protects you.
Your sessions and your rates
List each service with its duration, price and location: at the practice, at home or by video. Also display your cancellation rule. A hidden price generates information calls and discourages the shyest. A clear rule, on the other hand, limits no-shows, as we see in our article on missed appointments.
An "About" page that builds trust
A real photo of you, your background, your training and what led you to this profession. Clients choose a person as much as a method: the photo and the tone count as much as the diplomas.
Client reviews
Reviews are one of the most reassuring signals for a new client, and they count for local SEO. The hardest part isn't getting them, it's remembering to ask. An email sent automatically after the session, with a direct link to your Google listing, solves this problem. Zenpage offers it with its review request feature.
Online booking, everywhere
Every page should lead to booking in one click. A client ready to book at 11pm won't call you the next day: if they can't book right away, they may go to another practitioner. To choose the tool, see our 7 criteria for an online calendar.
The basics of local SEO
- Page titles with your practice and your city.
- Complete Google Business Profile listing, with the link to your website and your hours.
- Identical address on your website, your Google listing and directories.
- A fast website that reads well on mobile: most visits come from a phone.
- Useful content: a few articles that answer your clients' questions.
Mandatory notices
Legal notices, privacy policy and, if you use audience-measurement cookies, a consent banner. If you collect health information in a form, limit yourself to the strict minimum.
To go fast
You don't need a developer for all this. Zenpage offers six themes designed for therapists, with booking, reviews and reminders built in. The free plan is enough to publish your page; the public website guide shows how to customize it.
Frequently asked questions
Should you display your rates on your therapist website?
Yes, in the vast majority of cases. A visible price reassures, avoids simple information calls and filters out requests that don't match your practice.
How many pages should a therapist's website have?
A few pages are enough: home, approach, sessions and rates, about, contact and booking. Better five clear pages than fifteen empty ones.
Can a therapist's website appear on Google without advertising?
Yes, through local SEO: city name and practice in the titles, a complete Google Business Profile listing, client reviews and useful content. Results take a few weeks to a few months.
Can I use my own domain name with Zenpage?
Yes, a custom domain is included in the Pro plan, at €19.90 excl. VAT per month (€199 excl. VAT per year or €1,490 excl. VAT for life). The free plan publishes your page at zenpage.app/your-name.
