Adding a blog to your therapist website: the Zenpage guide

Yes, a therapist website can have a blog without changing sites. In Zenpage, the blog is included in Free and Pro: you open Blog then New article, write in a block editor, and publish. Articles appear in the menu, in the sitemap and, once the account is indexable, in Google.

Why add a blog to your therapist website?

A therapist website presents your practice, your rates and your address. A blog answers the questions people type before they call you: "what happens in a first sophrology session", "naturopath or doctor", "hypnosis to quit smoking". These precise searches bring in visitors who don't know you yet.

• Be found on specific questions. A home page ranks on your name and your city. An article can rank on a long, useful question that nobody has covered properly.
• Show how you work. A reader who understands your approach arrives at the first appointment with less uncertainty, and is often more decided.
• Give Google pages to index. Each article is one more page, with its title, description and internal links. That is what keeps your search ranking alive over time.
• Answer without repeating yourself. A question that keeps coming up by phone finds its answer in an article you can send as a link.

How do you enable the blog on your Zenpage website?

The blog needs no installation. It is already in your dashboard, and it switches on when you publish a first article.

1. Open Blog, then New article. The entry is in your dashboard menu.
2. Type the title, then the text. To add a subheading, an image, a quote, a list or a divider, type "/" or click "+" to the left of the line.
3. Format. Select a word to make it bold, italic or a link.
4. Fill in the article panel. Slug, category, tags, featured image, excerpt, title and description for Google.
5. Choose Draft or Published. A draft stays invisible; a published article appears in your website's Blog menu.

Your text is kept on your device while you write: if the connection drops, nothing is lost. The details of each step are in the blog guide.

Which settings should you choose for each article?

These fields aren't decorative: they change how Google understands the page and how a reader decides to click.

Setting	What it changes
Title	The visible title of the article and the starting point for SEO.
Slug	The page address. Short, lowercase, with the words people search for.
Category	Groups articles by topic and creates a readable category page.
Tags	Refine internal sorting. Tag pages stay discreet for Google, which is normal.
Featured image	Illustrates the article and serves as the preview when the link is shared.
Excerpt	The summary shown on the blog home page.
Google title and description	What the reader sees in search results. The description is 150 to 160 characters.
Status	Draft while you proofread, published when the article is ready.

Which topics should a therapist blog cover?

A good topic starts from a real question, not from a wish to talk about yourself. Here are six angles that work for a wellness practice.

• The question you're asked at the start of a session. "Does sophrology work for stress at work?"
• How a first session unfolds. What the person should prepare, what happens, how long it lasts.
• A practice explained simply. Naturopathy, hypnosis, reflexology: what it is, what it isn't.
• A myth about your profession. You hear the same wrong sentence all week: that's an article.
• A workshop or local news. A date, a place, a sign-up: useful for your readers and for your visibility.
• A general case, never identifiable. Talk about typical situations, with no name and no detail that would let someone be recognized.

For the full editorial method, the choice of frequency and the ethical rules, the guide Blog de thérapeute : pourquoi et comment le lancer (in French) goes into detail. Here, we stay on the tool and publishing.

How do you write an article that can be found?

A useful article isn't a long article. It answers a question, in the order the reader asks it.

• An answer in the first paragraph. The reader should know within ten seconds whether the page answers their question.
• Subheadings as questions. They follow real searches and make the page readable on mobile.
• 600 to 900 words. Enough to cover the topic, not enough to drown the reader.
• An image and alt text. The featured image makes people want to click, the alt text describes what it shows.
• Internal links. Two or three articles from your blog, and the useful pages of your website.
• A 150 to 160 character description. It is the text that makes people want to click in Google.

Read it aloud: if a sentence can't be said, it can't be read. And check that no detail could identify a person seen at your practice.

Free blog and Pro blog: what's the difference for Google?

The blog works the same way on both plans. The difference is in when Google is allowed to index it.

On Free, articles are visible on your site, but they are only offered for indexing after 30 days of account age or a first real appointment. This is a protection against spam sites created in bulk. On Pro, articles are indexable right away. In both cases, a tag page deliberately stays discreet, and a sensitive article can be kept out of the index.

How long before the first results?

A published article doesn't rank the next day. Allow several weeks for indexing, then a few months for a page to find its place on a specific query. The right habit is to track things in Search Console: which pages are indexed, which queries appear, which articles start receiving clicks.

An article that gets impressions but few clicks often has a title or description problem. An article that gets nothing at all may not be indexed yet, or answers a question nobody types. In both cases, fix it before writing the next one.

Which mistakes should you avoid?

• Publishing ten articles then stopping. A sustainable pace beats a flashy start.
• Writing for everyone. An article that speaks to everyone speaks to no one. Choose a question, an audience, a city.
• Copying an article already online. Google spots it, and your credibility takes a hit.
• Forgetting the image and the description. These are the two elements that make people want to click.
• Never linking articles together. An internal link helps the reader and helps Google understand your site.

Where to start this week?

Choose a question you're often asked. Write 600 words, add an image, a 150 to 160 character description, and publish. One article is enough to open the Blog section of your website. The second will be easier.

To prepare the rest of the site, see what a therapist's website should contain. Once the article is online, it can also become a post: reusing an article on Instagram. And if you're first looking to fill your calendar, start with finding clients.